Eli is the ‘Technical Director’ at Joseph Koniak Hair who came from the legendary Israeli Shuki Zikri School where he took a course in hairdressing.
His interest in the art of styling slowly evolved from when he first attempted to cut his own hair. From there he went on to experiment by enlisting the support of his brothers, parents and eventually friends and neighbours who took it in turn to have their hair cut.
With a 16-year track record in the hub of the industry, Eli is a true master in his field. His ambition is to transfer his knowledge and experience to our clients, who will then leave the salon with the ability to professionally style their own hair at home.
His favourite part of his working day is meeting new people as well as keeping in touch with regular clients, many of whom have now become friends.
Eli has a very noble philosophy that guides his life – he wants to contribute to the peace and spiritual awareness of the world through promotion of love and respect for each and every living organism.